It’s really no surprise, The Twilight Saga: Eclipse has put out some very impressive numbers for the midnight release.
From BoxOfficeMojo: The Twilight Saga: Eclipse ripped into the record books with its midnight launch, grossing over $30 million at more than 4,000 theaters. That surpassed The Twilight Saga: New Moon’s previous benchmark of $26.3 million. Included in Eclipse’s sum was a new IMAX midnight milestone of over $1 million at 192 venues, topping Transformers: Revenge of the Fallen’s $959,000.
Additionally, the first Twilight and New Moon were re-issued as a one-off, pre-Eclipse double-feature Thursday night at 2,037 theaters and made $2.4 million. Previously, Twilight took in $1.3 million in its re-issue the night before New Moon’s opening.
With the dire hard fans, a great weekend release date & the substantial (although not record breaking) number of locations, The Twilight Saga: Eclipse has certainly made a very impressive midnight launch. IMHO, it was brilliant to do the double features and re-releases for the fans.